Frequently Asked Questions

What is Total Monthly Searches?

The total number of times parents and caregivers search for ABA therapy-related keywords in your selected area each month. This shows the size of demand in your market.

Example: If Total Monthly Searches shows 400,000, that means parents in your area are searching for ABA-related terms about 400,000 times per month across all keywords.

What is Average Cost Per Click (CPC)?

The average amount you would pay each time someone clicks on your Google Ads advertisement. This data comes from monthly Google Ads Keyword Planner snapshots via DataForSEO across 100 US metros.

Example: If CPC is $6.50, you pay $6.50 every time someone clicks your ad. If 100 people click, that's $650 in ad spend.

What is Market Competition?

Shows how many other ABA providers are bidding on keywords in your market. Calculated from Google Ads competition data.

• Low: Few competitors, easier and cheaper to rank
• Medium: Moderate competition, balanced opportunity
• High: Many competitors, higher costs but often higher searcher intent

What is Search Volume?

The estimated number of times this specific keyword is searched per month in your selected area.

Example: "ABA therapy near me Austin" might have 2,800 searches/month, meaning local parents search that exact phrase about 2,800 times monthly.

What is Competition Level?

Indicates how many other ABA providers are bidding on this keyword in Google Ads.

• Low: Few competitors, easier and cheaper to rank
• Medium: Moderate competition, balanced opportunity
• High: Many competitors, higher costs but often higher searcher intent

How is this different from hiring an agency?

Marketing agencies charge $2,000-5,000/month and often take weeks to deliver keyword research. Our tool gives you the same data-driven insights in 30 seconds, for free. You become the expert without the overhead.

Do I need a Google Ads account?

No! Our data comes from a pre-built taxonomy of 9,600+ classified ABA search terms with monthly CPC snapshots across 100 US metros. You can use the insights whether or not you're currently running ads.

Can I export the data?

Yes! Use the export button to download CSV (for spreadsheet analysis) or PDF (for professional reports and presentations).

How often is data updated?

Keyword data comes from monthly snapshots of Google Ads Keyword Planner data, collected via DataForSEO across 100 US metros. We recommend checking quarterly as search patterns evolve seasonally.

Is my data private?

We take privacy seriously. The market snapshot tool works without login or account creation. We do not collect patient information or Protected Health Information (PHI). Search queries may be cached temporarily for performance. See our Privacy Policy for full details.